![A worker prepares for the opening at the new Adidas Originals store in Berlin March 27, 2014. Adidas has launched a new store blueprint for its Originals fashion brand with a Wi-Fi equipped lounge and mobile charging points, aiming to persuade younger ... A worker prepares for the opening at the new Adidas Originals store in Berlin March 27, 2014. Adidas has launched a new store blueprint for its Originals fashion brand with a Wi-Fi equipped lounge and mobile charging points, aiming to persuade younger ...](https://l450v.alamy.com/450v/2d0jgt4/a-worker-prepares-for-the-opening-at-the-new-adidas-originals-store-in-berlin-march-27-2014-adidas-has-launched-a-new-store-blueprint-for-its-originals-fashion-brand-with-a-wi-fi-equipped-lounge-and-mobile-charging-points-aiming-to-persuade-younger-shoppers-to-linger-longer-and-spend-more-in-its-high-margin-own-run-outlets-reutersstefanie-loos-germany-tags-sport-business-2d0jgt4.jpg)
A worker prepares for the opening at the new Adidas Originals store in Berlin March 27, 2014. Adidas has launched a new store blueprint for its Originals fashion brand with a Wi-Fi equipped lounge and mobile charging points, aiming to persuade younger ...
![The digital bar area is pictured inside the new Adidas Originals store before the opening in Berlin, March 27, 2014. Adidas has launched a new store blueprint for its Originals fashion brand The digital bar area is pictured inside the new Adidas Originals store before the opening in Berlin, March 27, 2014. Adidas has launched a new store blueprint for its Originals fashion brand](https://c8.alamy.com/comp/2CWNB7J/the-digital-bar-area-is-pictured-inside-the-new-adidas-originals-store-before-the-opening-in-berlin-march-27-2014-adidas-has-launched-a-new-store-blueprint-for-its-originals-fashion-brand-with-a-wi-fi-equipped-lounge-and-mobile-charging-points-aiming-to-persuade-younger-shoppers-to-linger-longer-and-spend-more-in-its-high-margin-own-run-outlets-reutersstefanie-loos-germany-tags-sport-business-2CWNB7J.jpg)
The digital bar area is pictured inside the new Adidas Originals store before the opening in Berlin, March 27, 2014. Adidas has launched a new store blueprint for its Originals fashion brand
![A Tour Inside the Adidas Base Berlin: The Innovative Street Playground That Set a Blueprint for the Rest of the World - Urban Pitch A Tour Inside the Adidas Base Berlin: The Innovative Street Playground That Set a Blueprint for the Rest of the World - Urban Pitch](http://s3-us-west-1.amazonaws.com/urbanpitch/wp-content/uploads/2017/10/11101636/A34I9340.jpg)
A Tour Inside the Adidas Base Berlin: The Innovative Street Playground That Set a Blueprint for the Rest of the World - Urban Pitch
![Clothes are pictured in the new Adidas Originals store before the opening in Berlin, March 27, 2014. Adidas has launched a new store blueprint for its Originals fashion brand with a Wi-Fi Clothes are pictured in the new Adidas Originals store before the opening in Berlin, March 27, 2014. Adidas has launched a new store blueprint for its Originals fashion brand with a Wi-Fi](https://l450v.alamy.com/450v/2cxmnj2/clothes-are-pictured-in-the-new-adidas-originals-store-before-the-opening-in-berlin-march-27-2014-adidas-has-launched-a-new-store-blueprint-for-its-originals-fashion-brand-with-a-wi-fi-equipped-lounge-and-mobile-charging-points-aiming-to-persuade-younger-shoppers-to-linger-longer-and-spend-more-in-its-high-margin-own-run-outlets-reutersstefanie-loos-germany-tags-sport-business-2cxmnj2.jpg)
Clothes are pictured in the new Adidas Originals store before the opening in Berlin, March 27, 2014. Adidas has launched a new store blueprint for its Originals fashion brand with a Wi-Fi
![Clothes are pictured in the new Adidas Originals store before the opening in Berlin, March 27, 2014. Adidas has launched a new store blueprint for its Originals fashion brand with a Wi-Fi Clothes are pictured in the new Adidas Originals store before the opening in Berlin, March 27, 2014. Adidas has launched a new store blueprint for its Originals fashion brand with a Wi-Fi](https://c8.alamy.com/comp/2E5YB1X/clothes-are-pictured-in-the-new-adidas-originals-store-before-the-opening-in-berlin-march-27-2014-adidas-has-launched-a-new-store-blueprint-for-its-originals-fashion-brand-with-a-wi-fi-equipped-lounge-and-mobile-charging-points-aiming-to-persuade-younger-shoppers-to-linger-longer-and-spend-more-in-its-high-margin-own-run-outlets-reutersstefanie-loos-germany-tags-sport-business-2E5YB1X.jpg)
Clothes are pictured in the new Adidas Originals store before the opening in Berlin, March 27, 2014. Adidas has launched a new store blueprint for its Originals fashion brand with a Wi-Fi
![A worker enters the new Adidas Originals store in Berlin March 27, 2014. Adidas has launched a new store blueprint for its Originals fashion brand with a Wi-Fi equipped lounge and mobile A worker enters the new Adidas Originals store in Berlin March 27, 2014. Adidas has launched a new store blueprint for its Originals fashion brand with a Wi-Fi equipped lounge and mobile](https://c8.alamy.com/comp/2CXTJM6/a-worker-enters-the-new-adidas-originals-store-in-berlin-march-27-2014-adidas-has-launched-a-new-store-blueprint-for-its-originals-fashion-brand-with-a-wi-fi-equipped-lounge-and-mobile-charging-points-aiming-to-persuade-younger-shoppers-to-linger-longer-and-spend-more-in-its-high-margin-own-run-outlets-reutersstefanie-loos-germany-tags-sport-business-tpx-images-of-the-day-2CXTJM6.jpg)
A worker enters the new Adidas Originals store in Berlin March 27, 2014. Adidas has launched a new store blueprint for its Originals fashion brand with a Wi-Fi equipped lounge and mobile
![A Tour Inside the Adidas Base Berlin: The Innovative Street Playground That Set a Blueprint for the Rest of the World - Urban Pitch A Tour Inside the Adidas Base Berlin: The Innovative Street Playground That Set a Blueprint for the Rest of the World - Urban Pitch](https://urbanpitch.s3.us-west-1.amazonaws.com/wp-content/uploads/2017/10/11101700/IMG_4502.jpg)